101 Guide to Marketing Attribution

About the Paper
Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend?

For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over 1⁄4 of their budget (26%) on ineffective channels and strategies, according to a study by Rakuten.

This 101 guide to marketing attribution deep dives into how marketers are successfully moving the needle and implementing true multi-touch algorithmic attribution to measure and optimize their activity.
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