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Why CRM and Data Warehouses Fail with Customer 360
About the Paper
Every organization wants a complete, holistic view of their customers across multiple systems of record, but the idea of a “Customer 360” has become a cliché. This article will explain why achieving a complete view of the customer is so difficult and how customer relationship management (CRM) systems and data warehouses, especially in the insurance industry, do not manage customer-related data well. The core elements of this type of data fall into a discipline called Master Data Management (MDM).
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Copyright © 2011-2020 DATAVERSITY Education, LLC. All Rights Reserved.
13020 Dickens Street, Studio City, California 91604 | 1 (310) 337-2616
Terms | Privacy