Why CRM and Data Warehouses Fail with Customer 360

About the Paper

Profisee_Q420WP_2_Cover.PNGEvery organization wants a complete, holistic view of their customers across multiple systems of record, but the idea of a “Customer 360” has become a cliché. This article will explain why achieving a complete view of the customer is so difficult and how customer relationship management (CRM) systems and data warehouses, especially in the insurance industry, do not manage customer-related data well. The core elements of this type of data fall into a discipline called Master Data Management (MDM).
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