Golden Records are Key to Solid Data Quality

About the Paper

Noted SQL Server MVP and founder/editor of SSWUG.org Stephen Wynkoop shares his take on the challenge to achieve quality data, and the importance of the "Golden Record" to an effective data quality regiment. Achieving the Golden Record involves collapsing duplicate records into a single version of the truth - the one single customer view (SCV). There are different approaches to achieving the Golden Record. Wynkoop explores Melissa's unique approach that takes into consideration the actual quality of the contact data as the basis of survivorship.


Learn:
     • How poor data quality negatively affects your business
     • Different data quality implementations in SQL Server
     • Melissa's unique approach to achieving the Golden Record based on a data quality score
By registering to download this White Paper hosted by DATAVERSITY®, as applicable by local privacy laws, you agree to receive marketing e-mail notifications from DATAVERSITY, sponsors, and partners associated with this paper. Use of this contact data is governed by each individual entity’s Privacy Policy. Just click the “unsubscribe” or "Manage Your Email Subscriptions" link in any e-mail to unsubscribe.
For more information or to offer feedback, email: [email protected] | Advertise With Us 
Copyright © 2011-2020 DATAVERSITY Education, LLC. All Rights Reserved.
13020 Dickens Street, Studio City, California 91604 | 1 (310) 337-2616
Terms | Privacy