How Knowledge Graphs Lead to Improved Customer Experience

About the Paper

GraphGrid-EDW20WP-Cover.PNGAll of the information you collect about your customers doesn’t help you understand their patterns of behavior without context. By connecting your data with context in a knowledge graph, you uncover new relationships and insights in real-time. Knowledge graphs represent real people, places, and things and use everyday language to show connection, so they don’t require in-depth technical knowledge to use. Graphs uncover patterns that show what customers did and what they are likely to do in the future. They can suggest prescribed paths for their customers to improve their experience, and as a result, your bottom line.
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