The competitive advantages realized from a dependable Business Intelligence and Analytics (BI/A) program are well documented. Everything from reduced business costs and increased customer retention to better decision making and the ability to forecast opportunities have been observed outcomes in response to such programs. The implementation of such a program remains a necessity for any growing or mature enterprise. The establishment of a comprehensive BI/A program that includes traditional Descriptive Analytics along with next generation categories such as Predictive or Prescriptive Analytics is indispensable for business success.