CDP Myths: What is the Reality Behind the CDP Market


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About the Paper

The newest marketing technology is now the Customer Data Platform (CDP).  Though it sounds intriguing to have so much data and marketing functionality under one roof, vendors, analysts, consultants, and buyers don’t all agree on what a CDP is or should be.  This paper describes some of the top myths surrounding the CDP landscape and clarifies the direction, definition, and usage for CDP’s.


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