Why Data and Data Governance Matter More Than Ever:

Leading the Charge for Regulatory Compliance


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About the Paper

acxiomWPCover.pngTrust for brands is more important than ever, and nowhere is that more critical today than in how brands use consumer data. Witness the current state of data privacy and regulations, such as the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Governments, privacy advocates and consumers want to know what data is being collected, how it is being used and with whom it is being shared. Data governance is key to ensuring continued responsible use of data and engendering trust in your brand. In the new eBook, Why Data and Data Governance Matter More than Ever: Leading the Charge for Regulatory Compliance, Acxiom shares insights into best practices for:

  • Creating a lasting data governance strategy
  • Managing global data
  • Preparing for privacy laws today and tomorrow 


Data Education for Business and IT Professionals