The Importance of Metadata

DATE: August 9, 2022

TIME: 2 PM Eastern / 11 AM Pacific

PRICE: Free to all attendees

About the Webinar

The first step towards understanding data assets’ impact on your organization is understanding what those assets mean for each other. Metadata – literally, data about data – is a practice area required by good systems development, and yet is also perhaps the most mislabeled and misunderstood Data Management practice. Understanding metadata and its associated technologies as more than just straightforward technological tools can provide powerful insight into the efficiency of organizational practices and enable you to combine practices into sophisticated techniques supporting larger and more complex business initiatives. Program learning objectives include:

  • Understanding how to leverage metadata practices in support of business strategy
  • Discuss foundational metadata concepts
  • Guiding principles for and lessons previously learned from metadata and its practical uses applied strategy

Metadata strategies include:

  • Metadata is a gerund so don’t try to treat it as a noun
  • Metadata is the language of Data Governance
  • Treat glossaries/repositories as capabilities, not technology

About the Speaker

Peter Aiken, PhD
Professor of Information Systems, VCU and Founder, Anything Awesome


Peter Aiken, an acknowledged Data Management (DM) authority, is an Associate Professor at Virginia Commonwealth University, past President of DAMA International, and Associate Director of the MIT International Society of Chief Data Officers. For more than 35 years, Peter has learned from working with hundreds of Data Management practices in 30 countries. Among his 10 books are the first on CDOs (the case for data leadership), the first describing the use of monetization data for profit/good, and the first on modern strategic data thinking. International recognition has resulted in an intensive schedule of events worldwide. Peter also hosts the longest-running DM webinar series (hosted by From 1999 (before Google, before data was big, and before Data Science), he founded Data Blueprint, a consulting firm that helped more than 150 organizations leverage data for profit, improvement, competitive advantage, and operational efficiencies. His latest venture is Anything Awesome.

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