Join Kelle and John as they speak with an analytics leader about the ins and outs of this key role in driving data-driven decision-making and insights for increased revenue, reduced costs and competitive advantage. They will also explore why organizations hire analytics leaders and the evolution of related roles, such as the Chief Analytics Officer, Customer Analytics Leader and a hybrid Chief Data Officer role that drives analytic value.

Attendees will learn how an analytics leader enables results with priorities that include:

• ​Evangelizing the importance of data-driven decision-making
  
• Aligning analytics with a business value-driven approach
  
• Developing an analytics competency to train and develop staff
  
• Ensuring business insights are delivered – and communicated
  
• Identifying and delivering opportunities that monetize data

Kelle O'Neal

Founder & CEO, First San Francisco Partners

Kelle O’Neal is Founder and CEO of First San Francisco Partners, an Enterprise information Management (EIM) consulting firm. A veteran leader and accomplished advisor in the information management sector, as well as a speaker, author, and trainer, Kelle is passionate about helping organizations apply data intelligence to gain a true competitive advantage.

Kelle’s strong background in customer relationship management, enterprise software, and systems integration uniquely positions her to excel in helping organizations of all sizes and complexities successfully execute on Data Governance, Organizational Change Management, Master Data Management, Data Insights and Analytics, and other EIM initiatives.

Kelle developed her ability to work through organizational complexity, build consensus, and drive results in senior roles at companies that include US-based firms GoldenGate Software, Siebel Systems, and Oracle. She also worked at the executive level in Europe and Asia. Under her leadership of First San Francisco Partners, the firm’s client list has grown significantly over the years, as has its consulting and support teams – and FSFP will celebrate its 10^th anniversary in April 2017.

Kelle’s thought leadership and training has been featured on CIO.com, Data Informed, B-Eye Network, Data Management Body of Knowledge, and DATAVERSITY. She received her MBA from the University of Chicago Booth School of Business, and she holds a BA degree from Duke University.

John Ladley

President and Chief Delivery Officer, First San Francisco Partners

John Ladley is a business technology thought leader and recognized authority in all aspects of Enterprise Information Management (EIM) with 30 years’ experience in planning, project management, improving IT organizations and successful implementation of information systems. Prior to joining First San Francisco Partners in 2015, John was CEO and President of IMCue Solutions, a consultancy he founded in 2007. At IMCue, John led a team focused on improving a client’s business results through business intelligence, information management and data governance. John is widely published, co-authoring a well-known data warehouse methodology and a trademarked process for data strategy planning. His books, Making EIM Work for Business – A Guide to Understanding Information as an Asset and Data Governance – How to Design, Deploy and Sustain a Effective Data Governance Program, are recognized as authoritative sources in the EIM field. John frequently writes and speaks on a variety of technology and EIM topics. His information management experience is balanced between strategic technology planning, project management and practical application of technology to business problems.