Traditional data governance initiatives fail by focusing too heavily on policies, compliance, and enforcement, which quickly lose business interest and support. This leaves data management and governance leaders having to continually make the case for data governance to secure business adoption. Join Cameron, VP, Product Management, Precisely, as he shares a lean, business-first data governance approach that connects key initiatives to governance capabilities and quickly delivers business value for the long-term. He will give examples of organizations worldwide who have successfully implemented a data governance program by engaging with key stakeholders using innovative techniques such as gamification and data catalog scavenger hunts.