Analytics plays a critical role in supporting strategic business initiatives. Despite the apparent value of providing the data infrastructure for these initiatives, many executives question the economic feasibility of business intelligence and analytics. This requires information professionals to calculate and present the business value in terms business executives can understand.

Unfortunately, most IT professionals lack the knowledge required to develop comprehensive cost-benefit analyses and return on investment (ROI) measurements.

This session provides a framework to help IT professionals research, measure, and present the economic value of a proposed or existing analytics initiative. The session will provide practical advice about how to calculate ROI, the formulas in use, and how to collect necessary information.