Concept Models – Enabling Your Data to Speak the Language of the Business

DATE: March 31, 2020

TIME: 2 PM Eastern / 11 AM Pacific

PRICE: Free to all attendees

About the Webinar

Data design needs to step up to new challenges. For one thing, traditional techniques are disconnected from unstructured data. For another, they fall short in addressing fundamental communication challenges. The issue nagging at many professionals is how to get at the deep knowledge in business people’s heads, disambiguate it, and lay it out for validation and reference.

Effective data access and design depend on business knowledge, which is more complicated – far richer – than most realize. It requires a blueprint and a robust business vocabulary. Concept models provide the answer. They are leading the way in addressing a host of digital-era-problems, all the way from eliminating silos to machine learning.

Find out how to equip yourself for effective data design and for the business communication on which it depends.

Learning Objectives:
  • What goes into creating a concept model
  • How to create a robust, world-class business glossary
  • How to use a language-based approach to avoid common pitfalls in data design
  • Why ambiguities arise in business communication and how they are resolved
  • How to achieve clarity and precision in knowledge transfer
This webinar is based on the author’s new book: Business Knowledge Blueprints

About the Speaker

Ronald G. Ross
Co-Founder & Principal,


Ronald G. Ross is Co-Founder & Principal of which provides consulting, training and mentoring in support of concept modeling, business vocabulary, business rules, and business knowledge transfer. His 45-year career has consistently featured creative, business-driven solutions.

Ron has keynoted dozens of conferences and given seminars to thousands of people worldwide. He received DAMA International’s Individual Achievement Award for 1995. He was formerly Editor of the Data Base Newsletter from 1977 to 1998 and is currently Executive Editor of and its flagship online publication, Business Rules Journal.

Ron is the author of the new book, Business Knowledge Blueprints: Enabling Your Data to Speak the Language of the Business (February 2020). His ten professional books include the first on data dictionaries and data administration in 1981 and several ground-breaking works on business rules. He is co-author with John Zachman and Roger Burlton of the 2017 Business Agility Manifesto.

Mr. Ross holds an M.S. in Information Science from the Illinois Institute of Technology and a B.A. from Rice University.

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