About the Webinar

The difficulty of implementing a new data strategy often goes underappreciated, particularly the multi-faceted procedural challenges that need to be met while doing so. Deficiencies in organizational readiness and core competence represent clearly visible problems faced by data managers, but beyond that there are several cultural and structural barriers common to virtually all organizations that must be eliminated in order to facilitate effective management of data. This webinar will discuss these barriers--as well as the titular "Seven Deadly Data Sins"--and in the process will also:

• Elaborate upon the three critical factors that lead to strategy failure
  
• Demonstrate a two-stage data strategy implementation process
  
• Explore the sources and rationales behind the “Seven Deadly Data Sins”, and recommend solutions and alternative approaches
  

About the Speaker

Peter Aiken

Founding Director, Data Blueprint

Peter Aiken, Ph.D., is widely acclaimed as one of the top ten data management authorities worldwide. As a practicing data consultant, author and researcher, he has been actively performing in and studying data management for more than 30 years. Throughout his career, he has held leadership positions and consulted with more than 50 organizations in 20 countries across numerous industries, including defense, banking, healthcare, telecommunications and manufacturing. He is a highly sought-after keynote speaker and author of multiple publications, including his latest books “Monetizing Data Management” and “Making the Case for the Chief Data Officer”. Peter is the Founding Director of Data Blueprint, a data management consulting firm that puts organizations on the right path to leverage data for competitive advantage and operational efficiency. He is also Associate Professor of Information Systems at Virginia Commonwealth University and past President of the International Data Management Association (DAMA).