What’s Yours Worth? – How to
Determine the Value of Data
DATE: 2015-11-04
TIME: 2 PM Eastern / 11 AM Pacific
PRICE: Free to all attendees
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About the Webinar
Do you know the value of your business data? Are you having difficulty influencing your business to standardize its data? Do you know how to communicate the importance of data governance in analytics?
This presentation will cover practical techniques used at Ford Motor Company to influence our business customers to establish data standards and drive the convergence of fragmented data. We’ll discuss how data ownership, data quality, and data governance all play a part in successfully establishing and maintaining standards and how these methods can lead to data efficiencies and improved analytics.
Attendees will learn how to:
• Determine the value of their business’ data
• Calculate the inefficiencies that result from poor data quality
• Influence their business to establish standards and converge fragmented data
• Develop and institutionalize information standards
• Manage change through data ownership and governance processes
About the Speaker
Susan Kopeck is a Technical Specialist in Enterprise Architecture leading the convergence of global business processes and information structures on major programs and projects at Ford Motor Company. She has 30+ years in IT and specializes in data management, data stewardship and governance, information architecture, and business architecture. Her roles as a supervisor of Data Architects and currently as a senior leader in Enterprise Architecture have provided experience across all lines of business in the enterprise including Manufacturing, Finance, Product Development, Marketing & Sales, and IT for IT. She has been the Chairman of Data Stewardship/Data Governance Council at Ford and is currently working on an initiative to simplify, align, and integrate IT processes, information, and systems.
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