Business-centric data models are key to gaining a clear view of the data that drives the business –from customers to products to invoices and more.  They offer a clear, visual way for both business and technical stakeholders to communicate around the crucial business rules and definitions that drive both operational usage of data as well as analytics and reporting.  Too often, however, business models have been built using the “big bang” approach – trying to gain a comprehensive view of the entire organization in a single effort.  While this view is valuable, it can be an overwhelming task to build all at once.  This webinar will provide practical, concrete steps in creating valuable, business-centric data models that can show immediate value to the organization, while at the same time building towards a full-enterprise view.

Donna Burbank

Managing Director, Global Strategies, Ltd

Donna Burbank is a recognized industry expert in information management with over 20 years of experience helping organizations enrich their business opportunities through data and information.  She currently is the Managing Director of Global Data Strategy Ltd, where she assists organizations around the globe in driving value from their data.  She has worked with dozens of Fortune 500 companies worldwide in the Americas, Europe, Asia, and Africa and speaks regularly at industry conferences.  She has co-authored several books on data management and is a regular contributor to industry publications. She can be reached at [email protected] and you can follow her on Twitter @donnaburbank.