About the Webinar

Despite its immaterial nature, data has a tendency to pile up as time goes on, and can quickly be rendered unusable or obsolete without careful maintenance and streamlining of processes for its management. This presentation will provide you with an understanding of reference and master data management (MDM), one such method for keeping mass amounts of business data organized and functional towards achieving business goals.

MDM’s guiding principles include the establishment and implementation of authoritative data sources and effective means of delivering data to various business processes, as well as increases to the quality of information used in organizational analytical functions (such as BI).

To that end, attendees of this webinar will learn how to:

• Structure their data management processes around these principles
• Incorporate data quality engineering into the planning of reference and MDM
• Understand why MDM is so critical to their organization’s overall data strategy

About the Speaker

Peter Aiken

Founding Director, Data Blueprint

Peter Aiken, Ph.D., is a modern-day business guru, highly sought after as a keynote speaker and widely respected as one of the top ten data management authorities worldwide. During the course of a career spanning over 30 years, Peter has revolutionized the data management discipline, an achievement to which more than 50 organizations in 20 countries and myriad industries—from healthcare to defense, telecommunications to manufacturing—can attest. Peter’s technical know-how and experience as a speaker, teacher, consultant, and writer have produced outstanding structural efficiency and profitability for dozens of clients—not to mention six renowned data management publications, the latest of which are his books Monetizing Data Management and Making the Case for the Chief Data Officer. Outside of winning over crowds all across the globe, Peter is the Founding Director of Data Blueprint—a data management consulting firm with a steadfast reputation for putting organizations on the right path to leverage data for competitive advantage and operational excellence—as well as a former President of the International Data Management Association (DAMA), an Associate Professor of Information Systems at Virginia Commonwealth University, and a passionate horse enthusiast alongside his wife Cathy.