About the Webinar

Data architecture is foundational to an information-based operational environment. Without proper structure and efficiency in organization, data assets cannot be utilized to their full potential, which in turn harms bottom-line business value. When designed well and used effectively, however, a strong data architecture can be referenced to inform, clarify, understand, and resolve aspects of a variety of business problems commonly encountered in organizations.

The goal of this webinar is not to instruct you in being an outright data architect, but rather to enable you to envision a number of uses for data architectures that will maximize your organization’s competitive advantage.

With that being said, we will:

• Discuss data architecture’s guiding principles and best practices
• Demonstrate how to utilize data architecture to address a broad variety of organizational challenges and support your overall business strategy
• Illustrate how best to understand foundational data architecture concepts based on the DAMA International Guide to Data Management Body of Knowledge (DAMA DMBOK)

About the Speaker

Peter Aiken

Founding Director, Data Blueprint

Peter Aiken, Ph.D., is a modern-day business guru, highly sought after as a keynote speaker and widely respected as one of the top ten data management authorities worldwide. During the course of a career spanning over 30 years, Peter has revolutionized the data management discipline, an achievement to which more than 50 organizations in 20 countries and myriad industries—from healthcare to defense, telecommunications to manufacturing—can attest. Peter’s technical know-how and experience as a speaker, teacher, consultant, and writer have produced outstanding structural efficiency and profitability for dozens of clients—not to mention six renowned data management publications, the latest of which are his books Monetizing Data Management and Making the Case for the Chief Data Officer. Outside of winning over crowds all across the globe, Peter is the Founding Director of Data Blueprint—a data management consulting firm with a steadfast reputation for putting organizations on the right path to leverage data for competitive advantage and operational excellence—as well as a former President of the International Data Management Association (DAMA), an Associate Professor of Information Systems at Virginia Commonwealth University, and a passionate horse enthusiast alongside his wife Cathy.